The Founders

Powerbike's founders, Doug Blasdell and Cheo Useche, began developing this discipline in a small gym in Los Angeles, California, called Fitness Factory, also known as The Workout Warehouse. Although the program was born in Los Angeles, it underwent a major evolution in Venezuela beginning in 1994. There, high cadences, rhythmic movements, and the dynamic atmosphere of aerobic classes were incorporated, creating a unique and distinctive training style.

Powerbike focuses effort on the cardiovascular system, strengthening the heart and lungs while significantly reducing the impact on joints and connective tissues. This combination of intensity, safety, and enjoyment has made it one of the most popular and fastest-growing stationary cycling programs in the world.

The essence of Powerbike remains as simple as it is powerful: get on the bike, adjust the seat, and start pedaling. From that moment on, every class becomes an opportunity to challenge your limits, strengthen your body, and discover your full potential.