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POWERBIKE

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POWERBIKE PROGRAM

Powerbike

Our Mission

Our Mission

Powerbike (indoor cycling), is an aerobic exercise that runs on a stationary bicycle, consisting of a 45-minute moderate to high intensity cardiovascular training for people of any age and physical condition. In this ride we do movements of torso, arms and abs performed during constant pedaling to the rhythm of the music. 

Your journey begins with a single pedal stroke. 

Your training will require strength and determination.  

Just get on the bike, adjust the seat and pedal away. 

Our Mission

Our Mission

Our Mission

"​​Prepare the best human resource
physically, mentally and professionally
to develop and properly teach a safe
and effective forty-five (45) minute
class in a stationary bicycle studio
or  lounge, in order to provide
health and cardiovascular
training to our followers"

Our Vision

Our Mission

Our Vision

“Expand all over the world, 
the safest, most motivating, 
effective and fun stationary bike 
program for enjoyment and 
satisfaction of our followers “




Core Values

  • Humility
  • Responsibility
  • Honesty
  • Respect
  • Meritocracy

The Founders

Doug Blasdell and Cheo Useche

in Good Morning America 1997

Doug Blasdell & Cheo Useche 1994

image767

Its creators

Doug Blasdell and Cheo Useche, began with this discipline in a small gym called Fitness Factory or better known as the Workout Warehouse in Los Angeles California. But even though this program was born in Los Angeles, in 1994, it was in Venezuela the birthplace of Cheo, where this program was developed 2 years later and even after so long it remains active.

The beginning

image768

Back in 1989, when the first stationary bike program hit the fitness world, many insiders thought it was just one more in a long line of exercise class trends designed to capture our enthusiasm and cash for a brief moment.  Touted as a complete mind-body experience, naysayers doubted that the class could live up to all that, and predicted it would fade out within a couple of  years. 


Now, more than 3 decades later and with a variety of different bikes and types of classes on the market, it is undeniable that indoor stationary cycling is here to stay. 


Unlike most fitness classes, indoor cycling requires almost no coordination, no fancy foot moves and no complicated hand motions.  Just get on the bike, adjust the seat and pedal away.


The Powerbike program was developed in 1994 in Los Angeles, California, after a group of spinning cyclists that included Doug Blasdell, Cheo Useche, Shelby Pilot and Jessica Pick, felt that the program needed more of a super-aerobic workout that included high cadence, rhythmic riding in an aerobic class-like environment.  


Powerbike places the workload on your heart and lungs while reducing the impact on joints and connective tissue.  It is one of the hottest stationary cycling programs currently sweeping the world.


Your journey begins with a single pedal stroke.  Your training will require strength and determination.

Together, we can continue to ride safely, injuries free, and reap the tremendous benefits that the 

Powerbike program has to offer.

Cheo Useche - 1998

Fitness Gym

Cheo Useche first Powerbike demo in 

Caracas - Venezuela (1994)

Powerbike CCCT Venezuela 2000

image769

Useche's siblings

​Powerbike, a dynamic stationary-bike exercise, was created in Los Angeles by Cheo Useche and Doug Blasdell. Both athletes felt the need to add aerobic movements to the sedentary pedaling, along with upbeat music mixes and ambient lights to set the intensity. Powerbike was then introduced to the venezuelan athletic audience in 1998 by Cheo’s siblings: Alfredo Useche, Rafael Useche and Eloisa Useche. They were excited about expanding the program not only in Venezuela, but also to some different countries in Latin America.  Powerbike keeps expanding and now is USA’s turn to experience the new sensation.




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